RED team members Natalya and Annette were lucky enough to rub shoulders with some real-life VIPs in the elegant surroundings of the Assembly Rooms in York on Monday 4 December.

They were particularly special VIPs – the kind that really make a difference to York and its residents, yet rarely grab the media’s attention.

They all work for or volunteer on behalf of City of York Council and were attending the annual ‘Celebrating Your Contribution VIP’ awards of which RED is a proud sponsor.

The evening is a chance to shine a light on and celebrate the dedication and selfless spirit of the exceptional employees and volunteers working for the good of the city and its residents and visitors.

People like:

  • Social worker Margaret Eyre whose tireless dedication, empathy and problem-solving skills have endeared her to the families and individuals she has worked with over 30 years in the city.
  • Foster Carers Mary and Tony Everett who have provided a loving, caring home for many children in the city – many with complex health, behavioural and physical issues – from infancy to early adulthood over the last 25 years.
  • Friends and council colleagues Jack Woodhams and Daniel Braidley – who set up ‘Yorkey Dads’, a club for dads and their kids to spend time together, learn new skills, bond and make new friends which is proving a huge success in building stronger families and communities.

Well done to all the finalists and to all the many people whose work keeping the city clean, safe, prosperous, inviting, happy and healthy rarely gets a mention on any other occasion.  It was a great night and fascinating and humbling to hear their stories.

And at RED we love a good story – after all, it’s why we do what we do.

We’re a bit partial to an award ceremony, too, and are honoured to say that we’ve managed to grab quite a few gongs ourselves over the years.

One of which we’re most proud was our recent Best in Class at the 2017 Institute of Internal Communication (IoIC) Central and North Awards for the magazine which helps tell some of the city’s stories – City of York Council’s Streets Ahead magazine, which goes to 8,000 council tenants.

The council had asked RED to help breathe new life into Streets Ahead as it needed to get tenants more involved with the magazine. Rising to the challenge, our team realised the key was getting out into the community and putting the tenants at the heart of the stories. It’s now going from strength to strength and has got tenants actively engaged and participating in its production. It all goes to show the power of a good story and telling it in the right way.

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