The Challenge

It’s 50 years since the Duke of Edinburgh first opened Grafham Reservoir. Now His Royal Highness is returning to the popular Cambridgeshire water park to mark its special anniversary.

The Duke was also officially opening Anglian Water’s state-of-the-art storage reservoir and pumping station next to the existing Grafham Water Treatment Works.

The new £28 million facility will store an additional 40 million litres of treated water to secure supplies for more than a million homes and businesses in the growing Cambridgeshire, Bedfordshire and Milton Keynes area for decades to come.

On the banks of the reservoir at the Grafham Water Fishing Lodge hundreds of people from the local community, Grafham activity clubs, and Anglian Water employees, gathered for the anniversary celebrations. It was the perfect opportunity to see the pivotal role Grafham Water has played in the community over the past half century.

And it was the perfect opportunity to share key messages about Anglian Water’s vision and strategy to a diverse collection of important stakeholders.

The Project

Anglian Water’s vision is to put water at the heart of a whole new way of living.

At this event the company wanted to explain to customers and stakeholders that, as a region, it faces the twin challenges of population growth and low rainfall, coupled with the impacts of climate change making weather more extreme. Anglian Water has responded by building ever more resilient systems and this brand new facility just outside Perry is the latest example of that. As well as providing drinking water to millions, it’s part of a bigger jigsaw providing the essential infrastructure for sustainable growth in this part of the country, underpinning the regional economy and ensuring this area remains a great place to live and work for generations to come.

Grafham Water now provides more than one million customers with drinking water and has developed into a place for wildlife enthusiasts and sporting activity right at the heart of the local community.

The Result

We designed a book charting the history of Grafham from inception to modern day, which was handed out to guests attending the royal visit. The publication contained all of Anglian Water’s key messages in a vibrant, colourful, picture-led format.

Local schoolchildren were encouraged to design a commemorative flag for the event and the winner was 8-year-old Louis De Pina. We converted his drawing into artwork for the flag, which The Duke raised on the day.

We designed a plaque for the opening event, made from recycled plastic water pipes, which His Royal Highness unveiled on the new facility.

Anglian Water made a video of the day, supported by press releases and news for social media.

Anglian Water Events Manager, Carol Primett, said: “The Royal visit was a huge success, and our key messages were shared on Twitter, Facebook, ITV and BBC local programmes.

“Although our book was free, parents asked if they could buy extra copies because they loved it so much, especially the inclusion of the children’s flags, so we asked the team at Red to add more pages and print some more.”

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