The Challenge

Anglian Water has worked with a wide range of customers, stakeholders and business leaders to develop its long-term business plan.

As a result, they’ve agreed 10 outcomes they now want to achieve for their customers, the environment, local communities and the economy.

To judge their performance in achieving these outcomes, they’ve drawn up measures of success for each one, with a committed performance level by the end of 2020.

Employees are focused on 12 main goals to guide them through their sustainability journey. If they achieve these goals, they will be well on their way to achieving the 10 outcomes.

Anglian Water wants everyone to ‘Love Every Drop’ and put water at the heart of a whole new way of living. But how do you reinforce this messaging when you have 3,500 employees, working in the largest water and sewerage company in England and Wales by geographic area?

The Project

The working environment at Anglian Water’s offices in Lincoln were looking a little ‘unloved’ so the decision was made to decorate the place and brighten things up.

This was a great opportunity to reinforce the company’s goals and to bring them to life in a way that was relevant to colleagues working there. If you work in the call centre for example, how do you contribute to Anglian Water’s business strategy and achieve success against the customer outcomes?

We teamed up with Linda McCormack, Anglian Water’s Internal Communications Business Partner to create some engaging artwork for the walls that reminded colleagues about the goals they were working to.

Employees helped to create ‘local’ messaging that would explain where they fitted in to the strategy and how their roles were contributing to the success of the business.

The Result

We took our designs and hung them from the ceilings, papered them onto walls, installed them on windows, offices and walkways. Some were ‘interactive’ and encouraged colleagues to write customer comments on.

Calming and relaxing images of Anglian Water’s reservoir locations were also used at key positions to balance out the look and feel of the office environment

Linda said: “The artwork has proved to be a huge success. It reminds people about the company’s goals in a way that’s creative and fun. It’s also brightened up the office environment and made people feel proud to work for Anglian Water.

“Employees know which goals and outcomes they contribute towards and are responding to our call for action. We’re now rolling out this idea at our other locations.”

"Delighted – the understanding of our brand means that the design work is always spot on.”"

Carly, Anglian Water

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